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Tommy's Recommended

Favorite Books

“ If you’ve listened to any of my podcasts, you know I like to read… A Lot! I’m often asked for book recommendations, or what is my favorite book. Honestly, it’s hard to choose. Here is a list of several of my favorites ”

The Ultimate Sales Machine

Chet Holmes

There are countless books, seminars, and consultants that offer the secrets to everlasting business success. After heeding their advice, perhaps you manage your time more efficiently, write a compelling pitch letter, or close a few more deals. But after a week or a month, you revert to your old bad habits and mediocre performance, until the next hot new program comes along. The only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week – and teach your staff to do the same.

This book explains how to tune up virtually every area of your business systematically, with just a little disciplined focus. Spend an hour per week on each “impact area” of your business, and you will be astonished at how much you can accomplish.

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How Much Should I Charge?

Ellen Rohr

Are you pulling your selling prices out of thin air? Do you call your competitors and pretend to be a customer to find out how much they charge…and then charge the same thing? Get Real! How Much Should I Charge? Shows you how to price your services so you’ll make money-as much money as you want-on every job! Forget “what the market will bear!” To heck with the “going rate!” *Learn a super simple formula for creating a selling price. *Make sense of budgeting and sales forecasting. *Do what you love . . . and make lots of money! It’s easy, it’s fun . . . it’s basic accounting! Praise for How Much Should I Charge? I’ve just finished your book. Without a doubt, this was the best twenty bucks I’ve spent in years! The information is worth a fortune. I wish I had known some of this stuff five years ago, but like a lot of other contractors, I’ve learned the hard way.”

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The E-Myth Revisited

Michael E. Gerber

In the E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed, and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

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Never Split the Difference

Chris Voss

A former international hostage negotiator for the FBI offers a new field-tested approach to high-stakes negotiations – whether in the boardroom or at home. After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’ head, revealing the skills that helped him and his colleagues succeed where it mattered most: in saving lives. In this practical guide, he shares the nine effective principles – counterintuitive tactics and strategies – you, too, can use to become more persuasive in both your professional and personal lives.

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The Greatest Salesman in the World

Og Mandino

The runaway bestseller with more than four million copies in print! You too can change your life with the priceless wisdom of ten ancient scrolls handed down for thousands of years. “Every sales manager should read The Greatest Salesman in the World. It is a book to keep at the bedside, or on the living room table—a book to dip into as needed, to browse in now and then, to enjoy in small stimulating portions. It is a book for the hours and for the years, a book to turn to over and over again, as to a friend, a book of moral, spiritual and ethical guidance, an unfailing source of comfort and inspiration.”

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Profit First

Mike Michalowicz

Conventional accounting uses the logical (albeit, flawed) formula: Sales – Expenses = Profit. The problem is, businesses are run by humans, and humans aren’t always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales – Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows.

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