Tommy's Recommended
Favorite Books
“ If you’ve listened to any of my podcasts, you know I like to read… A Lot! I’m often asked for book recommendations, or what is my favorite book. Honestly, it’s hard to choose. Here is a list of several of my favorites ”

The Ideal Team Player
In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle’s company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess, and then build a culture of hiring and development around those virtues

The Wealthy Barber
Even if you consider yourself a financial “basket case,” Chilton explains how you can easily put an effective financial plan into action. In this third edition of one of the biggest-selling financial-planning books ever, David Chilton simplifies the complex puzzles of personal finance and helps you achieve financial independence. With the help of his fictional barber, Roy, and a large dose of humor, Chilton shows you how to take control of your financial future–slowly, steadily, and with sure success. Chilton’s plan (detailed in an entertaining story) is no get-rich-quick scheme, but it does make financial independence possible on nothing more than an average salary. This third edition has been updated with assistance from the Arthur Andersen Corporation.

Giftology
Does it feel like you work in a ‘red ocean filled with sharks?’ Eat or be eaten. Fierce competition. Continual battling over scarce resources. What if there was another path? What if you could create your own blue oasis where profits are higher, marketing is as natural as breathing, and competition is nearly nonexistent? This nirvana can be a reality when you practice the principles of Giftology.

The Automatic Customer
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret–no matter what industry you’re in–is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

Rocket Fuel
Discover the vital relationship that will take your company from “what’s next?” to “we have liftoff!” Visionaries have groundbreaking ideas. Integrators make those ideas realities. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald’s. It worked for Ford. It can work for you. From the author of the best-selling Traction, Rocket Fuel details the integral roles of the visionary and integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help visionary-minded and integrator-minded individuals find one another, Rocket Fuel also features assessments, so you’re able to determine whether you’re a visionary or an integrator. Without an integrator, a visionary is far less likely to succeed long term and realize the company’s ultimate goals; likewise, with no visionary, an integrator can’t rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it’s like rocket fuel – they have the power to reach new heights for virtually any company or organization.

The 4 Disciplines of Execution
For fans of Good to Great and The First 90 Days, The 4 Disciplines of Execution is the book “every leader should read” (Clayton Christensen, Professor, Harvard Business School, and author of The Innovator’s Dilemma) for creating lasting organizational change. A #1 Wall Street Journal bestseller with more than 500,000 copies sold, The 4 Disciplines of Execution will radically change your business. 4DX is not theory. It is a proven set of practices that represents a new way of thinking essential to thriving in today’s competitive climate, making this 2nd edition a book that no business leader can afford to miss.
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