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Tommy's Recommended

Favorite Books

“ If you’ve listened to any of my podcasts, you know I like to read… A Lot! I’m often asked for book recommendations, or what is my favorite book. Honestly, it’s hard to choose. Here is a list of several of my favorites ”

Sell Different!

Lee B. Salz and Jack Daly

Lee B. Salz’s previous ground-breaking, bestselling book, Sales Differentiation, armed salespeople with strategies to differentiate both what they sell and how they sell it. Sell Different! provides a new component of Sales Differentiation strategy to help you outsmart, outmaneuver, and outsell the competition to win more deals at the prices you want. This book provides you with the tools you need to land new accounts and grow existing ones.

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Profit First

Mike Michalowicz

Conventional accounting uses the logical (albeit, flawed) formula: Sales – Expenses = Profit. The problem is, businesses are run by humans, and humans aren’t always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales – Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows.

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The 7-Power Contractor

Al Levi

Spending most of your time at work putting out fires? Frustrated with employees who don’t do the job properly? Tired of your phone blowing up with questions and crises whenever you try to get away? In The 7-Power Contractor, former contractor and contracting business expert Al Levi lays out seven simple business powers that hundreds of owners have applied successfully to run their businesses with less stress and more success. In these audiobook, you will learn about the seven power concepts – planning and leadership, operating, financial, staffing, selling, marketing, and sales coaching – you can use to run your business better. You will also hear from other contractors about how their application of these concepts faithfully and consistently over time empowered them to transform their businesses and their lives forever. If you are ready to create a business you can run with less stress and more success, this audiobook is for you.

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The Coaching Effect

Bill Eckstrom and Sarah Wirth

The most effective leader behaves more like a coach Authors Bill Eckstrom and Sarah Wirth have spent a decade researching the activities, behaviors, and performance of leaders. After studying more than 100,000 coaching interactions in the workplace, primarily of sales teams, they have been able to determine how coaching affects team outcomes and growth. The authors share three critical performance drivers, along with the four high-growth activities that coaches must execute to build a team that is motivated to achieve at the highest levels. Through both hard data and rich stories, Eckstrom and Wirth demonstrate how leaders can measure and improve their coaching to lead their teams to better results. The Coaching Effect will help leaders at all levels understand the necessity of challenging people out of their comfort zone to create a high-growth organization. Leaders will learn how they can develop trust relationships, drive accountability and leverage growth experiences to propel their team members to the highest levels of success.

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It's Go-Time

Ben Stark, Chris Hunter and David E. Rothacker

Ben Stark and Chris Hunter encourage you to begin a life-changing and transformational journey. Whether you are a first-time owner or a seasoned vet, the challenges of a home-service business can be overwhelming. Ben and Chris meet these challenges head on with the battle-tested advice and proven techniques that built their multi-million-dollar companies. With help from Dave Rothacker, Ben and Chris share powerful strategies and experiences that will motivate, strengthen and transform your business and life. The time is now. Don’t wait another minute.

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Start with Why

Simon Sinek

The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time – with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.

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