Favorite Books

In ‘The Compound Effect’, Darren Hardy reveals the core principles that drive success, and presents a distillation of the fundamental principles that have guided the most phenomenal successes in business, relationships, and beyond. This is an easy-to-use, step-by-step, no gimmicks, no hyperbole, no magic bullet operating system that allows you to multiply your success, chart your progress, and achieve anything you desire. It is based on the principle that decisions shape your destiny and how little, everyday decisions will, by default, either take you to the life you desire or to disaster. If you’re serious about living an extraordinary life, you must use the power of this book to create the success you want. This book will teach you how to: Win—every single time Get rid of your bad habits, some of which even you might be unaware of Get yourself to do things you don’t feel like doing Recognize and utilize the powerful but elusive force of momentum Easily inculcate in yourself the important disciplines necessary for major breakthroughs Secrets that make super achievers accelerate past you on the road to success, amongst much more.

If you want to get more prospects to reply to your ads for less advertising dollars, and get them to say YES to breathtaking prices…then grab this book, use its contents, and see for yourself.

Lee B. Salz’s previous ground-breaking, bestselling book, Sales Differentiation, armed salespeople with strategies to differentiate both what they sell and how they sell it. Sell Different! provides a new component of Sales Differentiation strategy to help you outsmart, outmaneuver, and outsell the competition to win more deals at the prices you want. This book provides you with the tools you need to land new accounts and grow existing ones.

Pattern for Excellence is designed to help business owners create WOW Experiences on a daily basis…not one customer at a time, but by building relationships and uniting employees behind a greater cause. This amazing phenomenon begins with your workplace culture and gets transferred to your customers. But, how do you create a culture that over delivers and delights customers? In reading this book, you will be inspired to create a noble purpose in your organization and establish a pattern of excellence. When your company successfully masters these principles, amazing results start to materialize with your customers…on a routine basis.

Video can help you close the deal in a virtual world and this book from award winning marketer and author Marcus Sheridan will show you how. With practical advice and step by step instructions, this is the ultimate guide to selling over video – no matter how much you hate watching yourself on the screen. More than ever before, buyers and consumers are demanding for more video. Just “reading” about a product, service, or company will no longer do the trick. Today, they must “see” it. Notwithstanding this increased demand for video, most businesses and organizations have struggled to quickly adapt. In fact, many have no idea as to how or where to get started. For this purpose, The Visual Sale was written. Finally, businesses and organizations have a clear guide that will literally show them, in simple, clear, and actionable terms, exactly how they can build a culture of video and start “showing it” moving forward, ultimately leading to a dramatic improvement to their sales numbers, marketing strategy, and overall customer experience.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.