Favorite Books

A former international hostage negotiator for the FBI offers a new field-tested approach to high-stakes negotiations – whether in the boardroom or at home. After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’ head, revealing the skills that helped him and his colleagues succeed where it mattered most: in saving lives. In this practical guide, he shares the nine effective principles – counterintuitive tactics and strategies – you, too, can use to become more persuasive in both your professional and personal lives.

Managing a business requires a variety of skill sets, and it is highly unusual for any manager to possess all that is required for success. The CVC Success Journal is a collection of writings from subject matter experts in the full range of skills you will need to successfully lead your business to the next level and beyond. The goal of The CVC Success Journal is to provide you with the depth and breadth of knowledge required for business success. Let this journal be a road map for your success.

Are you pulling your selling prices out of thin air? Do you call your competitors and pretend to be a customer to find out how much they charge…and then charge the same thing? Get Real! How Much Should I Charge? Shows you how to price your services so you’ll make money-as much money as you want-on every job! Forget “what the market will bear!” To heck with the “going rate!” *Learn a super simple formula for creating a selling price. *Make sense of budgeting and sales forecasting. *Do what you love . . . and make lots of money! It’s easy, it’s fun . . . it’s basic accounting! Praise for How Much Should I Charge? I’ve just finished your book. Without a doubt, this was the best twenty bucks I’ve spent in years! The information is worth a fortune. I wish I had known some of this stuff five years ago, but like a lot of other contractors, I’ve learned the hard way.”

They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer.

I’m partial to this one, because

I wrote it!If you’re like most home service business owners, you are probably just scraping by. You can’t grow your business because there aren’t any more hours in a day. This book will change all that by showing you what highly successful home service entrepreneurs do to make more money and work less!

Lee B. Salz’s previous ground-breaking, bestselling book, Sales Differentiation, armed salespeople with strategies to differentiate both what they sell and how they sell it. Sell Different! provides a new component of Sales Differentiation strategy to help you outsmart, outmaneuver, and outsell the competition to win more deals at the prices you want. This book provides you with the tools you need to land new accounts and grow existing ones.